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What is the cable penetration in the US?

What is the cable penetration in the US?

A 2021 survey showed that 56 percent of the adults in the United States stated they receive TV via cable or satellite. The adults aged between 18 and 29 years old were the group which presented the lowest share (34 percent), while the adults aged 65 years old or more had the highest percentage (81 percent).

Is cable becoming less popular?

Cable’s numbers began declining in 2014 when the industry lost just over 100,000 customers. The numbers accelerated steadily climbing over 1 million in 2017, before doubling in 2018, then again in 2019, before settling in at the current rate of around 4.6 to 4.9 million subscribers per year.

Which cable company has the most subscribers?

Top multichannel video service providers in the United States by number of subscribers

Rank MSO name Total subscribers
1 Comcast 19,355,000
2 Charter Communications 16,062,000
3 AT 15,900,000
4 Dish 8,686,000

Is cable still popular?

According to a CBS News poll, 63% of Americans watched TV via a cable subscription in 2016. Since then, that number has dropped to less than half the population in 2021, at 45%. In that same period, streaming jumped from 20% to 37%, and digital antennae (still lagging behind) got a boost from 10% to 12%.

Is cable still losing customers?

It found that overall losses last year moderated slightly compared with 2020, when about 4.9 million people cut the cord. Both figures were notably higher than the 4.1 million drops in 2019, however, indicating the pay-TV bundle is continuing to unravel at a significant pace.

How many cable subscribers does the US have in 2021?

76.1 million subscribers
That left the companies with a total of around 76.1 million subscribers at the end of 2021, of which 41.3 million are to cable companies, 26.8 million to satellite, telco, and “other” services, and 7.9 million to vMVPDs.

What is cable penetration?

The proportion of cable subscriber homes to all television homes in an area. This figure is expressed as a percentage. For example, if cable television is in 50,000 households in a market, and the number of TV households in the same market is 450,000, the cable penetration is 11.1%.

Why Is cable Dead?

1 A combination of lower TV viewership because of fewer cable subscribers and other media supplanting cable has the industry at a crossroads. In fact, according to Nielsen ratings, TV viewing has been dropping about 10% per quarter.

Is cable on its way out?

Between 2000 and 2015, the number of American cable TV subscriptions declined by around a million a year, with the odd increase every now and then. As a result, less than half of all US households now have cable, and subscription numbers are lower than they have been for over forty years.

Is streaming more popular than cable?

Over a quarter (22%) watch a combination of cable TV and streaming services and 31% of 18-29 year olds say they watch both. 16% prefer to watch satellite TV (Dish Network, DirecTV, etc). A little over 10% of people use streaming services like Netflix, Amazon Prime, iTunes, Hulu. Age makes a difference!

Is streaming replacing cable?

If you want to get rid of your cable or satellite TV package but still want access to live TV channels, streaming TV services like Sling TV and YouTube TV may seem like an appealing alternative.

Which cable network has the most viewers?


  1. CBS. 7,140.
  2. NBC. 6,330.
  3. ABC. 5,192.
  4. Fox. 4,623.
  5. Fox News Channel. 2,501.
  6. ESPN. 1,749.
  7. MSNBC. 1,741.
  8. ION. 1,344.

How many cable subscribers are there?

About 4.7 million people decided to pull the plug on their cable or satellite pay-TV services in 2021, knocking off 5.8% of the subscriber base. The largest cable or satellite TV providers now have about 76.1 million total subscribers, according to a report from Leichtman Research Group.

How many pay TV households in the US?

Audiences increasingly cancel their pay TV subscriptions, and after almost a decade of gradual decline, the number of pay TV households in the U.S. dropped to 73 million in 2021.

Why was cable removed from Bull?

Annabelle Attanasio left Bull to direct a movie “Sadly, the film conflicts with my role as Cable on ‘Bull. ‘ CBS and the show’s producers have graciously allowed me to leave the series so I can pursue this extraordinary opportunity.”